Have you ever wandered what Facebook or Instagram Ads you your competitors are running?
Fancy taking a sneaky peak at what your competitors are doing, here’s how…
On March 28th, 2019, Facebook announced that they would be releasing a new page of their website that anyone who was a Facebook user could use. This allowed people to learn more about online advertising as it relates to politics and other social issues in their city, state, or country.
Within the Ad Library, you are able to see many different facts about these particular campaigns. From who saw the ad (gender and state) as well as how many impressions it received and how much money was spent.
At about the same time as the Ad Library was launched, Facebook Page owners started noticing a new tab on their pages – You may have as well. This was called the “Page Transparency” tab.
This tab features a list of information to better understand who owns, in this facebook page. Some of this information includes:
This section is also where you can get the low down if a Facebook Page is currently advertising on Facebook.
You can easily see it by the mark at the bottom of the Page Transparency window – “This Page is currently running ads”
For this example, we will be using a car brand, Volvo, who run hundreds of Facebook and Instagram Ads live at one time. This won’t be typical for every competitor you are targeting.
The first thing you will see in the header section is all the information you most likely saw on the Page Transparency window.
You’ll notice two sections relating to ad spend:
Unfortunately, I doubt we will ever get to see dollars spent on ad campaigns beyond social issues or politics.
Below the header you will find ever ad that is currently running for your competitors facebook page.
Ads are originally separated by the month the ad went live. This can show you quickly what ads are most likely effective – The older they are the more likely they are working for the brand.