View Your Competitors Facebook & Instagram Ads

Have you ever wandered what Facebook or Instagram Ads you your competitors are running?

Fancy taking a sneaky peak at what your competitors are doing, here’s how…

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Facebook Releases Advertising Transparency Tools

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On March 28th, 2019, Facebook announced that they would be releasing a new page of their website that anyone who was a Facebook user could use. This allowed people to learn more about online advertising as it relates to politics and other social issues in their city, state, or country.

Within the Ad Library, you are able to see many different facts about these particular campaigns. From who saw the ad (gender and state) as well as how many impressions it received and how much money was spent.

Page Transparency Tab Added To All Facebook Pages

At about the same time as the Ad Library was launched, Facebook Page owners started noticing a new tab on their pages – You may have as well. This was called the “Page Transparency” tab.

This tab features a list of information to better understand who owns, in this facebook page. Some of this information includes:

  • Page History
  • How many times the Page name was changed
  • How many times the Page has merged with another
  • How many page admins their are and what country they are from
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This section is also where you can get the low down if a Facebook Page is currently advertising on Facebook.

You can easily see it by the mark at the bottom of the Page Transparency window – “This Page is currently running ads”

Here's how you view what Ads your competitor is running

For this example, we will be using a car brand, Volvo, who run hundreds of Facebook and Instagram Ads live at one time. This won’t be typical for every competitor you are targeting.

  1. Navigate to Facebook’s search bar and locate a competitors Facebook Page
  2. Click into their Facebook Page
  3. Now, depending on the device you are using the Page Transparency section is located in slightly different places
    1. Desktop: On the right-hand side scroll down and it should be under the “About” section. Click see more
    2. Mobile: This is much easier to see on here. It should be one of the first thing sections you see under your competitor’s facebook page
      Click See More
  4. This will bring up the Page Transparency information we mentioned above.
    If your competitor is running ads you will be able to see it like this below
  5. Click “Go to Ad Library”
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The first thing you will see in the header section is all the information you most likely saw on the Page Transparency window.

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You’ll notice two sections relating to ad spend:

  • Total spent by Page on ads about social issues, elections or politicians – The estimated total amount of money this Page has spent on ads about social issues, elections or politics.
  • Recently spent by Page on ads about social issues, elections or politics – The estimated amount of money this Page spent during the prior week on ads about social issues, elections or politics.

Unfortunately, I doubt we will ever get to see dollars spent on ad campaigns beyond social issues or politics.

Below the header you will find ever ad that is currently running for your competitors facebook page.

Ads are originally separated by the month the ad went live. This can show you quickly what ads are most likely effective – The older they are the more likely they are working for the brand.

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